You’re terribly mistaken if you think the power of social media is fadingjust look at the campaign for gun control spearheaded by survivors of the Marjory Stoneman Douglas school shooting in the US.
But the effectiveness of Facebook, Twitter, Instagram and other platforms is only as good as those behind the steering wheel. That’s why the world’s six largest advertising companies are calling on Generation Z 91 percent of which uses social media,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events