Brittaney Kiefer
Mar 16, 2018

Big six holding companies call on Gen Z to change world through 2 billion tiny acts

Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.

You’re terribly mistaken if you think the power of social media is fadingjust look at the campaign for gun control spearheaded by survivors of the Marjory Stoneman Douglas school shooting in the US.

But the effectiveness of Facebook, Twitter, Instagram and other platforms is only as good as those behind the steering wheel. That’s why the world’s six largest advertising companies are calling on Generation Z 91 percent of which uses social media,...

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