Staff Reporters
Mar 25, 2020

Beyond two major global wins, how did UM fare in 2019?

AGENCY REPORT CARD: See UM's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Beyond two major global wins, how did UM fare in 2019?

UM APAC president Kasper Aakerlund wasn’t crowned Campaign’s APAC Agency Head of the Year for nothing. Under his first full year steering the UM ship, the agency excelled in several categories we cover. Buoyed by the global win of Mattel and Shangri-La, plus several local clients, new business grew by double-digits. Importantly, it achieved this while continuing to prioritise staff.

Where did UM grow and where did it level off?

Check out UM's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

The Agency Report Cards are premium content. Not a member? Become one now.

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Vice Media to lay off hundreds, cease website ...

With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website.

10 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

11 hours ago

Move and win roundup: Week of February 26, 2024

The Hershey Company, UM Australia, DDB Mudra and more, in our weekly collection of people moves and account news.

11 hours ago

Air India soars above the mundane with new ...

Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.