Benjamin Li
Feb 20, 2014

Beiersdorf consolidates China digital business under SapientNitro

SHANGHAI – The international skincare giant has consolidated its digital business under SapientNitro China. A competitive pitch back in October, against four undisclosed agencies, sealed the deal.

Beiersdorf consolidates China digital business under SapientNitro

As Beiersdorf’s lead digital agency across Mainland China, SapientNitro will be responsible for digital marketing across all interactive platforms; web, mobile and social as well as digital creative and technical execution for skincare brands Nivea, Nivea Men and hair care brands, Slek, Slek Herb Expert and Maestro.

Florian Pihs, the agency’s senior planning director, explained to Campaign Asia-Pacific that the client previously worked with seven different agencies on their five brands for digital creative, social media and search marketing.

It is the first time SapientNitro has worked with Beiersdorf, though the agency has extensive integrated digital and branding experiences with other international FMCG clients such as Ferrero Rocher and Unilever.

Nivea’s direct competitors in skincare and haircare include international brands L’Oreal, Olay and local Chinese names like Dabao.

Related Articles

Just Published

3 hours ago

UK Chancellor launches crackdown on 'misleading' ...

Cryptocurrency will be held to the same advertising standards as stocks, shares and insurance, government decrees.

11 hours ago

Lynn Lewis elevated to global CMO of Mediabrands as ...

DeMiero joins from Publicis agency Hawkeye.

11 hours ago

AnalogFolk Group launches global behavioural ...

MindWorks will apply behavioural economics to marketing strategy.

12 hours ago

Edelman barometer sees trust in all media fall, ...

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.