Ad Nut
May 6, 2016

Behind the scenes at a puppy mill, not a pretty picture

From Brazil: 'Ain't cute', for Animal Hope Project by Leo Burnett Tailor Made (Sao Paulo)

Behind the scenes at a puppy mill, not a pretty picture

While Ad Nut has a clear position on dogs (they are murderous beasts), no creature should have to endure the conditions known to exist in some commercial puppy breeding operations. C'mon humans, if you must have a dog, adopt it from a shelter. 

Here's the Portuguese version of the video, which has more views.

CREDITS         

Name of Campaign: Ain’t Cute
Product: Institutional
Advertiser: PEA
CCO/General Creative Diretor: Marcelo Reis
Creative Diretor:  Alexandre Pagano and João Caetano Brasil
Art Director: André Kirkelis
Copywriter: Romero Cavalcanti
RTV: Celso Groba, Maria Fernanda Moura and Dudi Ciampolini Bourroul
Production House: Spray filmes
Director: Judith Belfer
Director of Photography: Gabriel Kalim Mucci
Art Director: Fernando Cacerez
Visual Effects: Eduardo Cordeiro
Account Services: Roberta Reigado, Lucia leite, Daniele Pizzo
Film Editor: Caio Saad
Post-Production: Spray filmes
Audio Production Studio: Antfood
Production: Pedro Botsaris / Lou Schmidt / Wilson Brown/ Amanda Wahlström Plantin
Account Services: Lou Schmidt / Sean McGovern
Art-Buyer: Mauro Moura
Photographer: Thomas Susemihl
Graphics Producer:  Ricardo Sotelo
Graphics: Box (CB Pack), print on box (P+E) and T-shirt (Aragon)
Account Services: Fábio Brito, Isabel Coletta, Mariana Marchi and Luisa Pradro
Media: Fernando Sales, Leandro Fujita and Andressa Meca
Planning: Tiago Lara
Digital Project: Denis Gustavo, Pedro Rais
Digital Producer: Um Studio.com
Approval: Carlos Rosolen

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.