Mark Hadfield
Sep 2, 2019

Be direct with consumers

Adopting insurgent behaviour is a brand's path to success in economically challenging times.

With Singapore’s economic growth hitting a mere 0.1% in Q2 2019, the city-state took another slow step toward recession. And whilst some commentators disagree a recession is on the way, they all agree that the slowdown is gathering pace and that it’s likely to get worse before it gets betterthe most recent figures being the worst annually for 10 years.

If Singapore is used as the global barometer for economic shifts, it spells a...

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