direct marketing

Sep 2, 2019

Be direct with consumers

Adopting insurgent behaviour is a brand's path to success in economically challenging times.

Jan 26, 2017

6 things you didn't know about the Caples Awards

One of the first shows to celebrate data and creativity is now accepting entries for 2017.

Dec 21, 2012

Wunderman acquires Australian analytics specialist Bienalto

SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.

Sep 14, 2012

59 per cent of new subscribers are not reading emails: Epsilon

GLOBAL - Nearly six in 10 new email subscribers on an average email list have never clicked on or opened an email from the marketing programme, according to a new study by Epsilon and the Direct Marketing Association's (DMA) Email Experience Council.

Oct 14, 2010

Epsilon launches results of its 2010 Consumer Experience Marketing Study

ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).

Oct 14, 2010

Epsilon: Friends and families are main driver on purchasing decision in Hong Kong

HONG KONG - Hong Kong consumers still rely heavily on the original social media – friends and family - according to the Epsilon Consumer Experience Marketing Study 2010.