Adopting insurgent behaviour is a brand's path to success in economically challenging times.
One of the first shows to celebrate data and creativity is now accepting entries for 2017.
SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.
GLOBAL - Nearly six in 10 new email subscribers on an average email list have never clicked on or opened an email from the marketing programme, according to a new study by Epsilon and the Direct Marketing Association's (DMA) Email Experience Council.
ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).
HONG KONG - Hong Kong consumers still rely heavily on the original social media – friends and family - according to the Epsilon Consumer Experience Marketing Study 2010.
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