Pelle Sjoenell, worldwide chief creative officer at Bartle Bogle Hegarty, is leaving the agency after 12 years to join video-game developer Activision Blizzard as chief creative officer.
He is being replaced by Joakim Borgström, known as Jab, current chief creative officer at BBH Singapore. In turn, BBH Singapore is promoting Sascha Kuntze, previously ECD, to chief creative officer, filling Borgström's role.
Sjoenell joined BBH in New York in 2007, moving to...
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