BBH Singapore CCO moving to global role

The agency has also announced a promotion to fill Joakim Borgström's role in Singapore.

L-R: Pelle Sjoenell, Joakim Borgström, Sascha Kuntze
L-R: Pelle Sjoenell, Joakim Borgström, Sascha Kuntze

Pelle Sjoenell, worldwide chief creative officer at Bartle Bogle Hegarty, is leaving the agency after 12 years to join video-game developer Activision Blizzard as chief creative officer.

He is being replaced by Joakim Borgström, known as Jab, current chief creative officer at BBH Singapore. In turn, BBH Singapore is promoting Sascha Kuntze, previously ECD, to chief creative officer, filling Borgström's role.

Sjoenell joined BBH in New York in 2007, moving to the West Coast after three years to launch BBH Los Angeles, and was appointed to the global role in 2016.

Announcing Sjoenell's departure, Neil Munn, global chief executive, said Sjoenell had "made a substantial contribution to our business. Of course, you never want to lose a great leader, but we do so with excitement for what lies ahead in his next chapter and a sense of pride in what he will go on to achieve."

Sjoenell said he'd always had a passion for the gaming industry, but added: "To lead BBH creatively has been the honour of my life. To have worked alongside Neil Munn, my partner in crime, and had the mentorship of Sir John Hegarty, my hero, has been absolutely incredible and I am eternally grateful. To pass this amazing baton to Jab feels so damn good."

Borgström, a Swede, worked at Goodby Silverstein & Partners in San

Francisco, Wieden & Kennedy Amsterdam and DoubleYou in Barcelona before joining BBH in London in 2014. He moved to the Singapore office at the end of 2016, overseeing work such as the "Human catalogue" campaign for Ikea and Nike "Women instazine".

Munn said Borgström "is proven on the global stage and, after five years as a 'black sheep', is already a fine carrier of the BBH creative flag. Jab’s progressive view on creativity is sure to be an energising catalyst for the whole of our business."

Borgström added: "I couldn’t be more excited about the opportunity. If this is a dream, please don’t wake me up."

Kuntze joined BBH Singapore in 2018 as creative director and was promoted to ECD soon after. He has had stints at Jung von Matt and Springer & Jacoby in Germany, as well as at Ogilvy in Dubai.

This story was updated on 26 September when BBH announced the promotion of Kuntze.

Source:
Campaign UK

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.