Jane Perry (pictured) will lead the operation. Perry joins from iris Nation where she was responsible for creating and leading a global retail centre of excellence for its longstanding client Sony Ericsson. Prior to this, Perry worked with Leo Burnett/Arc Worldwide in driving intellectual capital including the development of white papers, conferences and seminars for clients including Procter & Gamble, Philip Morris and Diageo.
Perry will build a retail specialist team to provide clients with campaigns that increase retail and shopper effectiveness and commercial retail value across the region.
“We have been talking to Jane and a number of our clients for some time on the creative and business potential of a shopper marketing division that could leverage our current client base and build a standalone practice," said Jean-Paul Burge, president of BBDO/Proximity Southeast Asia and CEO of BBDO Singapore. "Attracting Jane to lead this was the key and we are delighted she has agreed to join.”