Proximity Shop will enhance BBDO Proximity’s existing CRM and digital credentials across the agency’s portfolio of clients including SingTel, Aviva, Diageo and Fonterra.
Jane Perry pictured will lead the operation. Perry joins from iris Nation where she was responsible for creating and leading a global retail centre of excellence for its longstanding client Sony Ericsson. Prior to this, Perry worked with Leo BurnettArc Worldwide in driving intellectual capital including the development of white...
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