Staff Writers
Apr 9, 2013

BBC Worldwide, BBC Global News appoints Lewis PR

SINGAPORE - BBC Worldwide and BBC Global News have handed their PR duties to Lewis PR to promote programming content across all channels.

As the Singapore PR agency of record, Lewis PR will run an integrated communications campaign including media relations, digital marketing, events and press bureau.

The appointment was made following a pitch called in February that included several unnamed agencies in Singapore. It is a 12-month contract, beginning last month.

The campaign focuses on consumer communications for BBC Worldwide’s portfolio of pay-TV channels, which comprise BBC Knowledge, BBC Lifestyle, BBC Entertainment and CBeebies....

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