Can banking be as easy as telling the time?
OCBC thinks so, and it’s taking a literal stab at it with the release of an Apple Watch App. Along with a dedicated product page, the push to raise awareness about the app includes online banners and print ads, with Facebook ads in the pipeline. The campaign will run until 4 May.
McCann and Isobar did the creative, while Maxus handled media duties.
Ad Nut must confess that in terms of creative, this doesn’t venture too far away from the realm of the straightforward pitch.
So why is Ad Nut writing about it? Well for one thing, it’s not often you see banks, with their reputation for staying on the far side of conservative embrace new technology and push out products that have some connection with the current decade.
Of course, Ad Nut doesn’t know how many people in Singapore have Apple Watches, and what percentage of that number are OCBC customers—but Ad Nut likes that the option exists.
Ad Nut doesn’t have human money, or a wrist big enough to sport fancy wearables, but would like to think that being able to discreetly check if one is broke yet via a glance at the watch would be quite handy.
Ad Nut is all about positive reinforcement, so kudos OCBC! Ad Nut looks forward to more projects like this from the banking sector in Asia.
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