Ad Nut
Nov 6, 2015

Augmented reality gallery enhances Singapore sights

From Singapore: 'Martell AiR Gallery', for Martell by Bates CHI&Partners

Augmented reality gallery enhances Singapore sights
 

Shih Yun Yeo

In connection with its 300th birthday, cognac-maker Martell 'opened' an augmented-reality art gallery, which people can view in Singapore's marina area. Bates CHI&Partners collaborated with digital production company MediaMonks on the app, which highlights the works of 15 multi-disciplinary local artists.

Sarah Choo
 
 
Michael Ng
 
 
Voon Wong
 
Kirsten Tan
 
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

2 hours ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.