Ad Nut
Nov 6, 2015

Augmented reality gallery enhances Singapore sights

From Singapore: 'Martell AiR Gallery', for Martell by Bates CHI&Partners

Augmented reality gallery enhances Singapore sights

Shih Yun Yeo

In connection with its 300th birthday, cognac-maker Martell 'opened' an augmented-reality art gallery, which people can view in Singapore's marina area. Bates CHI&Partners collaborated with digital production company MediaMonks on the app, which highlights the works of 15 multi-disciplinary local artists.

Sarah Choo
Michael Ng
Voon Wong
Kirsten Tan
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

15 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

16 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

16 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

16 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.