Ad Nut
Nov 6, 2015

Augmented reality gallery enhances Singapore sights

From Singapore: 'Martell AiR Gallery', for Martell by Bates CHI&Partners

Augmented reality gallery enhances Singapore sights
 

Shih Yun Yeo

In connection with its 300th birthday, cognac-maker Martell 'opened' an augmented-reality art gallery, which people can view in Singapore's marina area. Bates CHI&Partners collaborated with digital production company MediaMonks on the app, which highlights the works of 15 multi-disciplinary local artists.

Sarah Choo
 
 
Michael Ng
 
 
Voon Wong
 
Kirsten Tan
 
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Under-appreciated, overlooked and misunderstood: ...

Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.

6 hours ago

EBay reviews global media account

EssenceMediacom is the incumbent.

6 hours ago

Tech companies offer poor ad transparency, study finds

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

6 hours ago

Times Power of Print throws down the gauntlet to ad ...

The work calls for entries for campaigns that will get more voters to the booths.