The Work
Ad Nut
Nov 6, 2015

Augmented reality gallery enhances Singapore sights

From Singapore: 'Martell AiR Gallery', for Martell by Bates CHI&Partners

Augmented reality gallery enhances Singapore sights
 

Shih Yun Yeo

In connection with its 300th birthday, cognac-maker Martell 'opened' an augmented-reality art gallery, which people can view in Singapore's marina area. Bates CHI&Partners collaborated with digital production company MediaMonks on the app, which highlights the works of 15 multi-disciplinary local artists.

Sarah Choo
 
 
Michael Ng
 
 
Voon Wong
 
Kirsten Tan
 
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

3 Mars to switch $1.7 billion media account out of WPP

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

6 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Cannes Lions 2025: APAC winners

7 Cannes Lions 2025 APAC winners: 12 more Silver and Bronze on Day 4

Southeast’s Asia’s top 50 brands 2025

8 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

9 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

10 APAC Power List 2025: The region's most powerful brand leaders

Related Articles

Bates CHI&Partners wins pitch for AIA Singapore
Dec 11, 2015
Matthew Miller

Bates CHI&Partners wins pitch for AIA Singapore

Snap’s global AR creative lead on turning ads into invitations
Mar 17, 2025
Vinita Bhatia

Snap’s global AR creative lead on turning ads into ...

MasterCard | Augmented reality outdoor campaign | Singapore
May 31, 2010
Jane Leung

MasterCard | Augmented reality outdoor campaign | ...

MasterCard | Augmented reality outdoor campaign | Singapore
May 31, 2010
Jane Leung

MasterCard | Augmented reality outdoor campaign | ...

Just Published

TikTok commercial lead: 'We don't want to take the role of an agency'
17 hours ago
Shauna Lewis

TikTok commercial lead: 'We don't want to take the ...

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

Predictability is power, but only when business leaders use it wisely
17 hours ago
Delicia Tan

Predictability is power, but only when business ...

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

Agency Report Card 2024: PHD
The Information
18 hours ago
Staff Reporters

Agency Report Card 2024: PHD

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
18 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.