Staff Reporters
Apr 20, 2018

Asia-Pacific YouTube Ads Leaderboard: March 2018

Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.

PlayStation
PlayStation

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google: Combine the star power of a Japanese celebrity, amazing CGI effects, a top-selling game title and a healthy dose of comedy and what do you get? The No. 1 YouTube ad for March. Also deserving of a special mention is a series of Thai ads in the top 10. Occupying the fifth, seventh and 10th spot, the series rides on the popularity of an ongoing Thai hit TV soap opera with a creative storytelling approach that showcases its product offering while still delighting audiences.

1. PlayStation Japan (JP) PS4®『北斗が如く』特別映像「山田孝之、俺はもう死んでいる」篇 (28/02/2018)

2. CutepressThailand (TH), Sun Shy Day นายน่ารัก...เราหน้าร้อน (28/02/2018)

3. LGEcampaignKR (KR), LG 코드제로 TVC - 국가대표답게, 코드제로답게 편 (A편) (16/03/2018)

4. [GUNNY MOBI] - LÀM CON NHÀ NGƯỜI TA, SƯỚNG HAY KHỔ (P2) (VN), [GUNNY MOBI] - LÀM CON NHÀ NGƯỜI TA, SƯỚNG HAY KHỔ (P2) (02/03/2018)

5. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…อยากกินเด็ก | แดนซ์มัดใจอโยธยาคิ้วท์บอย (22/03/2018)

6. Y!mobile(ワイモバイル) (JP), 【#恋チャ】第1話「ずっと一緒にいられると思っていた」|恋のはじまりは放課後のチャイムから (25/02/2018)

7. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…ฟินเฟ่อร์ | ข้าอยากกินหมูกระทะที่มันฟินๆ (30/01/2018)

8. NHK (JP), 『案外わるないNHK』ヤバイTシャツ屋さん (28/02/2018)

9. Google Japan (JP) 東海オンエアの #MyGoogleHome (28/02/2018)

10. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…หยิบกันเถอะเรา | แม่นายเซลฟี่เรียกยอดไลค์ บ่าวงง...คือระ? (28/03/2018)

About: The Asia-Pacific YouTube APAC Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

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