David Blecken
Oct 11, 2018

As Tokyo’s iconic Tsukiji market closes, will the brand endure?

The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.

Photo: Shutterstock

As the Tokyo Metropolitan Government TMG opens the $3.5 billion Toyosu fish market for business this week, demolition is already underway at Tsukiji. But even though the buildings will be razed, there are hopes that Tsukiji’s brandor soulwill remain intact.

Over its 83 years of operation, Tsukiji became known as the biggest, most dynamic fish market in the world. It also became Tokyo’s most popular tourist attraction, drawing around 30,000 visitors a...

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