David Blecken
Oct 11, 2018

As Tokyo’s iconic Tsukiji market closes, will the brand endure?

The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.

Photo: Shutterstock

As the Tokyo Metropolitan Government TMG opens the $3.5 billion Toyosu fish market for business this week, demolition is already underway at Tsukiji. But even though the buildings will be razed, there are hopes that Tsukiji’s brandor soulwill remain intact.

Over its 83 years of operation, Tsukiji became known as the biggest, most dynamic fish market in the world. It also became Tokyo’s most popular tourist attraction, drawing around 30,000 visitors a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

Premium
Maya Watono appointed head of DAN Indonesia
Premium
15 hours ago

Maya Watono appointed head of DAN Indonesia

The new CEO will replace SK Biswas.

Premium
Hong Kong Literary Festival director to leave
Premium
16 hours ago

Hong Kong Literary Festival director to leave

The festival was caught in a controversy after two venues declined to host talks by dissident Chinese writer Ma Jian.

Premium
Jack Morton forms innovation practice Genuine X
Premium
17 hours ago

Jack Morton forms innovation practice Genuine X

The practice works on the "intersection" between content, technology and data.

Premium
Boutiques stand alongside majors in Greater China AOY awards
Premium
18 hours ago

Boutiques stand alongside majors in Greater China ...

The winning focus was on the usual powers at the Greater China Agency of the Year Awards for 2018, but last night was also memorable for five local Chinese and a Taiwanese boutique.