David Blecken
Oct 2, 2017

As Dentsu faces up to its past, here’s how it can move forward

Admitting wrongdoing is healthy. Now it’s vital to ensure things don’t just return to ‘business as usual’.

Dentsu president Toshihiro Yamamoto bows at a press conference in Tokyo (AFP)

For a number of people both in and outside Japan, Dentsu has become a black company’ since an employee killed herself as a result of being severely overworked. A collective of rights activists and journalists in Japan bestows the ominous title at the end of every year on the corporations they deem the most evil’.

The unofficial award makes for good drama but ignores reality. Dentsu certainly deserves harsh criticism for failing to address the...

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