Tanya Wilson
Jun 25, 2019

Art and advertising: Even conservative brands can mix the two

Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.

In today’s world of data-driven marketing solutions and product benefit-style advertising, it is inevitable that some of the “magic” which once was advertising is slowly disappearing. However, in the art world there is a whole range of exciting things going on, and of course there is a lot of subjectivity involved in working with artists, but there is certainly a lot of “magic” going on too. 

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