Dirk Dumortier
Feb 26, 2018

Are robots ready for action in MICE?

Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Hilton readies ‘connected story’ in latest Asia expansion push
Jun 10, 2025
Robert Sawatzky

Hilton readies ‘connected story’ in latest Asia ...

Can we win the war against the robots?
Oct 17, 2023
Gurjit Degun

Can we win the war against the robots?

Service with a (metallic) smile: Why robots rule the hospitality sector
Feb 7, 2018
Louise George Kittaka

Service with a (metallic) smile: Why robots rule ...

The CMO's MO: Alice Au thinks the marketing funnel has
Jul 10, 2024
Nikita Mishra

The CMO's MO: Alice Au thinks the marketing funnel ...

Just Published

New Zealand Herpes Foundation wins Lions Health and United Nations Grand Prix for Good
1 hour ago
Kyle O’Brien

New Zealand Herpes Foundation wins Lions Health and ...

The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign
1 hour ago
Kyle O’Brien

Vaseline wins Cannes Lions Health and Wellness ...

The campaign aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.

Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
3 hours ago
Kyle O’Brien

Viagra takes home the Pharma Grand Prix at 2025 ...

The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.

Cannes Lions 2025: APAC winners
20 hours ago
Staff Reporters

Cannes Lions 2025: APAC winners

Asia-Pacific wins 22 Lions in Pharma, Health & Wellness, Audio & Radio, Print & Publishing and Outdoor.