When Publicis Groupe reported last week that third-quarter revenue had fallen 2.7%, the news sent jitters across the market. Not only did Publicis' share price take a nosedive, falling 13% the following morning, but it also sent WPP's share price down 4%.
Publicis itself largely blamed its ailments on cuts to adspend from predominantly US-based advertisers that are turning to digital deals with platforms and this is a challenge that all...
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