Staff Reporters
Aug 25, 2010

Apple in talks with Fox and ABC for programme rentals via iTunes

GLOBAL – Apple is in talks with News Corp to offer Fox TV shows for rent via iTunes. CBS, NBC Universal and ABC-owner Disney are reportedly also involved.

Apple in talks with Fox and ABC for programme rentals via iTunes

According to Bloomberg, the plan is to offer Fox programmes for US$0.99 for a 48-hour rental period, commercial free. Programmes aired on Fox through traditional TV will be available for rental via iTunes within 24 hours.

The content deal will give Apple users access to the most popular television programmes across all iOS devices including iPad, iPhone or iPod Touch.

If Apple manages to close the deal, it will compete in the same category as Netflix, Amazon and Hulu.

A new generation of iPod Touch is currently in the pipeline with higher screening resolution, similar to iPhone 4. Reports also indicate that Apple has developed a more affordable Apple TV set-top box for US$99.

Apple TV was introduced in 2007, but sales has not lived up to expectations.

Campaign Asia

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