Staff Reporters
Apr 4, 2019

APAC consumers more defensive about data: Research

TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.

Consumers in Asia-Pacific are actively sharing less personal data online, according to Dentsu Aegis Network’s Digital Society Index 2019 report.

DAN found that while 56% of people in APAC countries are optimistic that digital technologies will have a positive impact on society, a significant minority of those surveyed44%have taken steps last year to reduce the amount of data they share online.

A quarter installed adblocking software last...

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