Singapore-based AnyMind Group established a joint venture called AnyUp with with Sunny Side Up, a Japan-based communications firm that represents enterprises, celebrities, talent and athletes.
AnyMind said the intent is to form a new breed of public relations-tech companies in Japan, combining AnyMind-owned CastingAsia’s influencer-marketing expertise, network and technology, with Sunny Side Up's content discovery and public relations capabilities.
For marketers, AnyUp will provide efficient support...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events