Staff Reporters
Aug 20, 2019

AnyMind forms influencer joint venture with Japan's Sunny Side Up

AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.

AnyUp will work with Hidetoshi Nakata on YouTube and Instagram channels (Shutterstock)

Singapore-based AnyMind Group established a joint venture called AnyUp with with Sunny Side Up, a Japan-based communications firm that represents enterprises, celebrities, talent and athletes.

AnyMind said the intent is to form a new breed of public relations-tech companies in Japan, combining AnyMind-owned CastingAsia’s influencer-marketing expertise, network and technology, with Sunny Side Up's content discovery and public relations capabilities.

For marketers, AnyUp will provide efficient support...

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