Ad Nut
Oct 20, 2015

Anti-litter campaign addresses giant garbage problem in Hong Kong

From Hong Kong: Campaign for Hong Kong Cleanup by Ogilvy & Mather Hong Kong

Anti-litter campaign addresses giant garbage problem in Hong Kong

This poster campaign leads people to www.HKcleanup.org, where they can sign up to participate in the 15th annual cleanup challenge. Ad Nut understands that the imagery is meant to convey that by working together, people can overcome what seems like a large challenge. But one colleague observed that the tiny people and giant pieces of garbage make it seem like individuals have no chance of making an impact on their own.

However you read the creative, the very fact that this is the 15th annual cleanup suggests that Hong Kong's litter problem isn't going away. However, the agency observes that:

According to leading global social scientists, by mobilising 5% of Hong Kong’s population in actively reducing the amount of trash they generate and taking a role in cleaning up the city, we would create a paradigm shift with long-lasting behavioral change, getting us closer to a cleaner, greener city. 

Ad Nut hopes so. (Click on the images below for larger versions)

 
 
 
 
 
CREDITS
 
Chief Creative Officer: Reed Collins
Creative Director: Jim Fong
Creative Director: Richard Sorensen
Snr Art Director: Jo Wong
Group Account Director: Carey Pearson
Account Director: Betsey Cheung
Account Manager: Maria Anastasiou
 
 
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

2 hours ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

2 hours ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

9 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

10 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.