Ad Nut
Oct 20, 2015

Anti-litter campaign addresses giant garbage problem in Hong Kong

From Hong Kong: Campaign for Hong Kong Cleanup by Ogilvy & Mather Hong Kong

Anti-litter campaign addresses giant garbage problem in Hong Kong

This poster campaign leads people to, where they can sign up to participate in the 15th annual cleanup challenge. Ad Nut understands that the imagery is meant to convey that by working together, people can overcome what seems like a large challenge. But one colleague observed that the tiny people and giant pieces of garbage make it seem like individuals have no chance of making an impact on their own.

However you read the creative, the very fact that this is the 15th annual cleanup suggests that Hong Kong's litter problem isn't going away. However, the agency observes that:

According to leading global social scientists, by mobilising 5% of Hong Kong’s population in actively reducing the amount of trash they generate and taking a role in cleaning up the city, we would create a paradigm shift with long-lasting behavioral change, getting us closer to a cleaner, greener city. 

Ad Nut hopes so. (Click on the images below for larger versions)

Chief Creative Officer: Reed Collins
Creative Director: Jim Fong
Creative Director: Richard Sorensen
Snr Art Director: Jo Wong
Group Account Director: Carey Pearson
Account Director: Betsey Cheung
Account Manager: Maria Anastasiou
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

4 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

4 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

14 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

16 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.