Apr 22, 2015

DNA puts a human face on Hong Kong's litter problem

HONG KONG - The creators of an Earth Day campaign launching today in Hong Kong analysed DNA from real-life litter to create visual representations of the litterbugs and make citizens think twice about tossing their trash—lest they find their face adorning a future poster.

Nov 10, 2014

Sarcasm puts litter bugs in the spotlight in India

Sarcasm and making citizens in India feel shame is at the centre of this anti-littering campaign by Grey India for the Swachh Bharat Mission.