Oliver McAteer
Sep 28, 2018

Anti-gun violence advocates spark mass phone killing

Campaigners in the US are shutting down smartphones with an operating system 'bug'.

Anti-gun violence advocates spark mass phone killing

The Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue. 

CJRC, a national advocacy coalition that promotes and invests in evidence-based policies and programs to prevent gun violence and uplift criminal justice reforms in urban communities of color, partnered with Grey New York to bring the pro-bono project to life.
 


"We looked upon the link in the tweet as a tool, a means to an end. It is something people concerned about gun violence can share with others," said Rob Lenois, deputy chief creative officer of Grey New York.

"The link and the moment of pause and reflection can come from anybody anywhere. We hope to develop the concept of the tweet PSA in the future."

The tweet carries a link to the message: "96 Americans die every day from gun violence. What else has to die in America’s hands before we do something about it?"

Moments after, the user’s phone dies for 10 seconds and restarts (the operating system bug does no harm).

Source:
Campaign US

Related Articles

Just Published

6 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

7 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

7 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

7 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.