Andrew Wong promoted to GM of Starcom Hong Kong

Wong (pictured), who had previously been deputy GM, digital, fills the vacancy left by Doris Kuok, who resigned from the agency last May after working for the agency for a year.

During his tenure as head of the digital business, Wong grew the business by more than two-fold and diversified digital offerings to mobile app development, social management, and digital content creation, the agency said in a press statement.

He increased the digital team from two to more than 15 digital professionals, led it in expanding its client portfolio, and added new business from Novartis, Air New Zealand and Longchamp.

SMG Hong Kong's digital clients also include Richemont Group, UBS, Warner Brothers, Mead Johnson, Samsung and P&G. All the media planning and buying for P&G in the Hong Kong market has been handled by SMG Hong Kong since early 2012.

Wong will continue to work closely with Shirley Lau and Margaret Ho, both deputy general managers and members of the core management. He reports to Bertilla Teo, CEO of SMG for Greater China.

The statement added that some of SMG's achievements in 2012 included leading the entire Hong Kong office to achieve 100 per cent qualification in the Google Certification Programme last year. Introducing the Starcom MediaVest Group University Programme in the Hong Kong office to train and empower the junior and entry-level colleagues. Wong and the research team spearheaded the market's first joint study (with P&G, Pixel Media and comScore) on how digital can build reach effectively.

Wong has over 14 years of marketing, advertising, media and sales experience, from advertising agency, online media, digital technologies, to dot com start-up. 

Previously, he has worked at Tribal Fusion, a premium ad network, managing businesses for Greater China markets. Prior to that, he led Google’s DoubleClick Rich Media and Video display advertising business, setting up the strategic footprint in the APAC region.

Reported last July, SMG appointed Alfred Cheng as regional director in Hong Kong.