Staff Writer
Jun 14, 2019

Anderes Fourdy acquires Crest Evendz

The Malaysian PCO aims to deliver more congresses.

From left to right: Fu Kei Cheong (KC), Amy Yu, Rahul Bharadwaj
From left to right: Fu Kei Cheong (KC), Amy Yu, Rahul Bharadwaj

Anderes Fourdy (AF) has taken over Crest Evendz Sdn Bhd and the company will be renamed Anderes Fourdy Events Sdn Bhd (AFE). The acquisition will allow AF Group to continue its growth by injecting more talent, especially Amy Yu and Rachel Loke, both respected veterans and professionals in the Malaysian business events industry.

AF Group was founded in 2015 by Fu Kei Cheong (KC) and Rahul Bharadwaj, who will move to spending more time in business events consulting and developing an international franchise system for PCOs.

“Many of our industry friends have invited us to collaborate with them in their respective countries,” said KC Fu. “We are always happy to share, and this merger provides us the opportunity to expand what we love to do. You’ll be hearing from us in different countries.”

By combining resources and revenue streams, Anderes Fourdy Events is expected to solidify its position as a top PCO in Malaysia.

Amy Yu, who will serve as director of operations of the new outfit, said: “We have collaborated with AF on multiple projects since 2017 and our chemistry is excellent. Its work culture is commendable and I am very excited for the growth opportunities that will come with working with KC and Rahul. Together, we will continue to bring the highest quality PCO solutions to all our clients and business associates.”

Crest Evendz’s existing clients stand to benefit from the various congress technologies developed in-house by AF, which include bespoke systems for registration, abstracts, logistics and association membership.

Rahul Bharadwaj, added: “AF’s mission has always been to represent our clients’ best interests. We always ensure that our clients (big or small, old or new) are glad to have us on their team. With this merger, we have the added benefit of a greater capacity to serve a larger client base and deliver more congresses while upholding our exacting standards of client servicing.”

AF Group has delivered international congresses including the 9th World Urban Forum, 20th Asian Pacific Digestive Week, 14th Asia Pacific Association of International Education Congress, 22nd World Congress of Enterostomal Therapists Biennial Congress (WCET), 8th International Forum on Disability Management, 6th World Congress of SIVA-TCI and 14th Endoscopic and Laparoscopic Surgeons of Asia Congress. Its clients also include corporates like Digi, Maxis, Petronas and exhibition companies.

Crest Evendz is a PCO based in Selangor, Malaysia. Over the past decade, it has specialised in delivering national and regional medical congresses. Its clients include the Clinical Research Centre (CRC), the Malaysian Society of Nephrology (MSN), Malaysian Endocrine and Metabolic Society (MEMS), and Malaysian Diabetes Educators Society (MDES).


Related Articles

Just Published

1 day ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 day ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 day ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

1 day ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.