Rahul Sachitanand
Oct 29, 2021

Amazon growth slows as consumers return to physical stores

Softness in the firm's core business in Q3 was masked by the continuing surge in AWS, its cloud-services offering. Advertising revenue also continues to grow swiftly.

Amazon has doubled the size of its fulfilment centres since the pandemic began. (Shutterstock)
Amazon has doubled the size of its fulfilment centres since the pandemic began. (Shutterstock)

As more markets open up, consumers are emerging from their homes and and returning to physical stores. This shift has had a direct bearing on the earnings of Amazon, which reported worse than expected financials for its latest quarter. 

Revenue in Q3 rose 15% to $110.8 billion, a far cry from the company's 37% growth a year ago. Operating income came in at $4.85 billion, compared with $6.9 billion a year ago.

Without the robust performance of AWS, its cloud-services business—which reported operating profit of $4.88 billion on revenue of $16.1 billion—the company would have posted a loss for the quarter. 

Looking ahead to the fourth quarter, Amazon forecasts sales between $130 billion and $140 billion, which translates to growth between 4% and 12%. The company expects its operating profit in the fourth quarter to be in the range of $0 to $3 billion.


Some of this softness can be seen when we break down its performance by geography. Operating income in North America was down to $880 million in Q3 versus $2.25 billion a year ago, even as net sales went up from $57.1 billion a year ago to $64.6 billion. The firm's international business fared even worse, as it fell into the red with a loss of $911 million, compared with operating profit of $407 million last year. 

In addition to the pandemic ecommerce boom waning, Amazon, like many other companies, also battled supply-chain bottlenecks. 

The firm will spend billions of dollars shoring up its supply chain as it seeks to break these bottlenecks, including hiring 275,000 permanent and temp staff. 

"It’ll be expensive for us in the short term, but it’s the right prioritisation for our customers and partners,” CEO Andy Jassy said in a media statement. Amazon will take a $3 billion charge to finance these plans, CFO CFO Brian Olsavsky told reporters on a post-results call. Amazon has doubled the size of its "fulfilment network" or warehousing capacity, since the pandemic began.

Amazon's earnings this quarter also marked a noticeable shift, with revenue from its services business surpassing its retail sales. Net product sales were $54.9 billion in the quarter, while revenue from Amazon Web Services, advertising, third-party-seller services and Prime subscriptions totalled $55.9 billion.

"Amazon Advertising continues to grow quickly, representing the significant majority of 'other' revenue, which grew 49% year-over-year in Q3," CFO Olsavsky told analysts. "We're seeing strong adoption across Amazon vendors, sellers, and authors, as well as brands that don't sell in our store, particularly as we've built out our streaming TV offerings."

Related Articles

Just Published

9 hours ago

Coca-Cola puts trucks back on the festive road

Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.

9 hours ago

Snap opens an AR holiday market for Black Friday

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

10 hours ago

Automotive sector accounts for bulk of new business

The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool.

11 hours ago

Amazon, Asian Paints and Tata Tea: India's most ...

Zomato, Samsung, Jio, and Surf Excel also appear high on Kantar's list of the market's most purposeful brands.