Babar Khan Javed
Jul 26, 2017

Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

Following months of speculation, it appears that Amazon is finally making its APAC entrance by way of Singapore.

“Amazon entering the market will change the speed at which brands operate,” said Josh Gallagher, the chief strategy officer at Havas Group APAC. “Its consumer promise has always been reflective of this, with speed of search, the speed of personalisation, the speed of delivery and now the speed of recommendation through Spark.”

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