David Blecken
Aug 14, 2014

Always China appointed to handle BAT-China Tobacco JV

HONG KONG – CTBAT, a global joint-venture between China National Tobacco and British American Tobacco, has named Always China to handle its activation duties.

BAT's JV with China National Tobacco was formalised last year
BAT's JV with China National Tobacco was formalised last year

The company selected Always following a five-agency pitch that is understood to have included Betterway and Spearhead. R3 managed the process but declined to comment on the news.

CTBAT launched out of Hong Kong last August. According to a statement posted by BAT last year, the joint-venture will own and manage the cigarette brand State Express 555 and own the worldwide rights outside China to the brand Shuangxi (Double Happiness).

Representatives from CTBAT and Always did not respond to Campaign’s request for comment at press time.

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