David Blecken
Aug 14, 2014

Always China appointed to handle BAT-China Tobacco JV

HONG KONG – CTBAT, a global joint-venture between China National Tobacco and British American Tobacco, has named Always China to handle its activation duties.

BAT's JV with China National Tobacco was formalised last year
BAT's JV with China National Tobacco was formalised last year

The company selected Always following a five-agency pitch that is understood to have included Betterway and Spearhead. R3 managed the process but declined to comment on the news.

CTBAT launched out of Hong Kong last August. According to a statement posted by BAT last year, the joint-venture will own and manage the cigarette brand State Express 555 and own the worldwide rights outside China to the brand Shuangxi (Double Happiness).

Representatives from CTBAT and Always did not respond to Campaign’s request for comment at press time.

Related Articles

Just Published

6 hours ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

7 hours ago

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

7 hours ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 ...

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.