With two weeks to go, Campaign's premiere global live event, Campaign Connect, has assembled an veritable who's who of the marketing communications industry to share their expectations, experiences and strategies for getting back to business.
Global CMOs have never been required to be as nimble as they are now, navigating new rules from every jurisdiction where consumers are in new patterns with changing priorities and different mindsets. Burger King's Fernando Machado, Mastercard's Raja Rajamannar and AT&T's Fiona Carter will weigh-in alongside Asian brand leaders like Unilever's David Porter, Grab's Cheryl Goh and AXA's Sabrina Cheung just to name a few.
Meanwhile, agencies and production houses are trying to align their own new processes with client priorities and shift strategies to connect with consumers swinging sentiment. Global chiefs like Publicis CEO Arthur Sadoun, OMD's Florian Adamski, BBDO's Andrew Robinson, S4Capital's Sir Martin Sorrell and VaynerMedia's Gary Vaynerchuk will share their challenges and success stories, big and small.
Travelling the world from Asia, making its way to Europe then North America, Campaign Connect will follow the sun June 2nd and 3rd, bringing you the latest insights and advice from around the globe. Leaders from media, marketing, advertising and our own editorial teams will share experiences, opinions and ideas across three regions through a mix of live webinars, panel discussions and case studies to ensure brands and agencies are in the best shape they can be and are recovery-ready.
The aim for the marketing communications industry to support each other and look positively forward at the steps, bold creative risks and the questioning established processes needed to address new challenges. The advertising and marketing industry is in the midst of its most serious crisis in living memory. But personal, corporate, national and global economic stability requires businesses to emerge from this crisis as quickly and effectively as possible.
Campaign Connect wants to help marketing and advertising businesses to do that.