David Tiltman
Jul 7, 2010

All about Apple's Safari Reader

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.

As with most things Apple does, the feature has started tongues wagging in Silicon Valley. What could Apple be up to And what does it mean for those companies that rely on online advertising

 

1. The feature is part of the recently launched Safari 5.

According to Apple's website, the new-look browser is able to detect when a web user visits a site containing what it calls 'an article'. At the click of a button, the...

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