Alibaba going all out on ‘new retail’

Not content with just ecommerce, Alibaba also wants to enable the offline retail market

Tao Cafe at the Taobao Makers Festival in Hangzhou

Despite constantly being referred to as an ecommerce giant, Alibaba has been a data technology company at the heart of its operation.

At the Taobao Maker Festival in Hangzhou, Chris Tung, chief marketing officer of Alibaba Group was quick to reassure reporters that the company had no interest in the FB business when it set up Tao Café. The cashier-less shop uses facial recognition technology and allows customers to buy goods with their smartphones...

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