Lauren Arena
Nov 27, 2017

Alexa, what's the secret to using chatbots at events?

How AI-powered chatbots can help achieve your event objectives

“Alexa, where’s the coffee”

This was the most commonly asked question at Marketo’s recent Marketing Nation Summit in San Francisco. And it’s a legitimate one. Coffee is importantespecially at a conference.

Marketo recognised this and teamed up with Amazon and event agency, Freeman, to customise Alexa’s conversational applications for its annual event, which usually attracts more than 6,000 marketers and business professionals.

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