Joseph Suriya
Nov 29, 2018

AI: Why the automated revolution must be dignified

For now, it's largely up to marketers to figure out on their own how to harness the benefits of AI while minimising ethical risks. Here are some guiding principles.

Ultimately what we need is for human intelligence and artificial intelligence to play nice.

So advised Australia’s chief scientist Alan Finkel about the future of AI earlier this year.

Focusing on the best way to integrate AI with everyday life, Finkel’s voice added to a growing ethical discussion. Although smart technologies are driving greater global connectivity and convenience, there is rising concern about the possible dangers of allowing...

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