Online travel agency Agoda has launched a new video ad called Unleash Your Curiosity, featuring the work of well-known street photographer Aik Beng Chia.
Also known as “ABC”, when he’s not snapping shots as a contributor to Everyday Asia on Instagram, he’s at his day job with BBH Singapore as a member of the creative team.
Shot in multiple locations across Asia, the 60-second spot features the sights and colours of Bangkok, Tokyo, Sydney, Koh Lanta, Singapore and Krabi with the tagline: “Travel further, travel deeper, travel Agoda.”
The ad is running in Indonesia, with plans for rollout in select markets.
Andy Edwards, global director for brand and communications at Agoda, told one of Ad Nut's colleagues that great travel is not about staying in your comfort zone.
“So that was the brief, capture the difference that confronts you on a multiple-country trip. And do it in an honest, real, perhaps occasionally raw way,” he added. “We love the energy and colour of this approach.”
Ad Nut must admit to also loving the energy and colour of the video, with its upbeat drum line and non-stop kaleidoscopic slideshow of all the weird, interesting and kooky things Asia has to offer.
Ad Nut thinks this is a nice video ad that fits in nicely with Agoda’s brand personality and looks forward to more such efforts.
But for now, this video kind of makes Ad Nut want to venture forth from the comfort of woodland home to see what else is out there. Ad Nut is now curious about all the new exotic nuts one can munch on.
Does this mean Ad Nut now needs to go look for a deal on Agoda’s site? Wait … Do squirrels need hotel rooms?
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