Staff Reporters
Mar 19, 2020

Agency Report Card 2019: Zenith

Publicis Groupe's completion of its blockbuster Epsilon acquisition gave ROI agency Zenith a bigger seat at the table, especially with the Groupe's big global pitches. But was it able to balance this with local wins and keeping existing clients happy?

2019 was the year in which Publicis Groupe bet its future on data with the completion of its blockbuster Epsilon acquisition , giving its ROI agency Zenith a bigger seat at the table. Epsilon’s pur

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