Publicis Groupe's completion of its blockbuster Epsilon acquisition gave ROI agency Zenith a bigger seat at the table, especially with the Groupe's big global pitches. But was it able to balance this with local wins and keeping existing clients happy?
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EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success, her excitement for Asia’s social commerce innovation, and tips for crafting a standout entry.
Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
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