Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
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IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.
EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
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See the complete winners list for the Southeast Asia region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
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