At a time when the role of the agency is being questioned, clients and suppliers are increasingly selective when it comes to choosing which agency to work with.
Hence, an accreditation scheme such as Incentive, Conference Event Society Asia Pacific's ICESAP puts agencies through a consistent set of standards that could potentially consolidate the agency’s role, and ultimately maintain relationships between them and clients.
ICESAP president Nigel Gaunt said that the programme...
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