Matt Williams
Jun 17, 2011

Agencies line up for Playstation digital review

GLOBAL - Sony Computer Entertainment is conducting a review of its digital advertising business.

Sony has a spare seat on the roster of agencies for its digital business

The tech giant is holding talks with agencies regarding a range of briefs surrounding the promotion of its consoles and the launch of new games.

Meetings have been held with a number of shops over the past few weeks, and a pitch process is expected to take place later in the summer.

The successful agency will secure a place on the Sony Computer Entertainment European roster, which already includes a number of...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
AB InBev demands 'punishing payment terms' in upcoming global media review
Premium
49 minutes ago

AB InBev demands 'punishing payment terms' in ...

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

Premium
'Keeping the user before the message - wish this came to me earlier'
Premium
1 hour ago

'Keeping the user before the message - wish this ...

Campaign India asked FCB Ulka's Swati Bhattacharya to reflect on the past 10 years and the next decade to come

Premium
WATCH: Highlights from Campaign South Asia AOY 2019
Premium
1 hour ago

WATCH: Highlights from Campaign South Asia AOY 2019

The event was held on 3 December in Mumbai

Premium
Cannes Lions selects five APAC jury presidents
Premium
2 days ago

Cannes Lions selects five APAC jury presidents

US and UK still dominate list of jury leaders, but women outnumber men for the first time.