Matt Williams
Jun 17, 2011

Agencies line up for Playstation digital review

GLOBAL - Sony Computer Entertainment is conducting a review of its digital advertising business.

Sony has a spare seat on the roster of agencies for its digital business

The tech giant is holding talks with agencies regarding a range of briefs surrounding the promotion of its consoles and the launch of new games.

Meetings have been held with a number of shops over the past few weeks, and a pitch process is expected to take place later in the summer.

The successful agency will secure a place on the Sony Computer Entertainment European roster, which already includes a number of...

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