Campaign India Team
Jun 9, 2020

Affle acquires Singapore-based mobile ad tech firm Appnext

Mobile marketing platform Affle is initially acquiring two-thirds of Appnext shares for US $17.25 million.

Appnext predicts which apps the users are likely to use next.
Appnext predicts which apps the users are likely to use next.
Affle, a mobile marketing technology firm focused on user acquisition has struck a deal to acquire full control of Appnext Singapore with immediate effect. 
Affle, which was originally founded in Singapore in 2005 but became a publicly-traded company in India last year, will initially acquire a two-thirds equity ownership in Appnext Singapore. The agreement, however, gives Affle an option to acquire the remaining shares within five years. 
Appnext’s app discovery and recommendation platform lets mobile device makers and app developers deliver personalised app recommendations to mobile users globally. Its technology allows Appnext to predict which apps users are likely to use next.  
“We are excited to welcome the Appnext team on-board," said Anuj Khanna Sohum, chairman, MD and CEO." Affle 2.0 will focus on building sustainable market leadership in India as well as enhancing our competitive advantage globally. The Appnext platform transforms ads into app recommendations as a service for consumers and thus strengthens our business model by enabling greater ROI for  advertisers. We value the platforms and the ecosystem enabled by Appnext, and look forward to growing that together now."
“We are thrilled to join forces with Affle," Elad Natanson, founder of Appnext, added. "This deal would allow us to further strengthen our position and provide us a greater platform for global growth.”
Campaign India

Related Articles

Just Published

14 hours ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

14 hours ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

14 hours ago

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

15 hours ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.