Mobile marketing platform Affle is initially acquiring two-thirds of Appnext shares for US $17.25 million.
Company claims its third acquisition in 12 months completes its omnichannel consumer platform.
mTraction TV Sync, a collaboration between Ansible Indonesia and Affle, can synchronise digital content with a brand's own—or a competitor's—TV ads.
SINGAPORE – Big name brands are making stronger efforts to use rich media as they look for deeper engagement with consumers, with experts suggesting 2012/13 will a be seminal year for the technology.
FMCG giant Procter and Gamble (P&G) launched a mobile marketing campaign in Indonesia, through Mediacom and Affle, to engage young Indonesian football fans.
JAKARTA - Mobile media company Affle has appointed Siddarth Correya as director for business development in Indonesia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins