Aug 11, 2020

Campaign India announces Digital Crest winners

Affle and Zivame take top honours.

Jun 9, 2020

Affle acquires Singapore-based mobile ad tech firm Appnext

Mobile marketing platform Affle is initially acquiring two-thirds of Appnext shares for US $17.25 million.

Mar 13, 2019

O2O: India's Affle acquires Singapore-based Shoffr

Company claims its third acquisition in 12 months completes its omnichannel consumer platform.

May 2, 2017

TV commercials to trigger mobile content in Indonesia

mTraction TV Sync, a collaboration between Ansible Indonesia and Affle, can synchronise digital content with a brand's own—or a competitor's—TV ads.

Sep 11, 2012

Big name brands increasingly sign up to rich media initiatives

SINGAPORE – Big name brands are making stronger efforts to use rich media as they look for deeper engagement with consumers, with experts suggesting 2012/13 will a be seminal year for the technology.

Jun 22, 2012

CASE STUDY: How P&G reached football fans in Indonesia

FMCG giant Procter and Gamble (P&G) launched a mobile marketing campaign in Indonesia, through Mediacom and Affle, to engage young Indonesian football fans.