In his new position, Stephens will focus on integration of digital media with other media, enhancing regional search capability and promoting centres of excellence for online advertising, affiliate marketing, design and mobile marketing.
“The creation of this new role confirms Aegis Media’s ongoing commitment to deliver leading digital services and opportunities to clients. Asia will be the world's fastest-growing digital market, and this appointment will ensure Aegis Media is structured and resourced to lead this growth,” said Patrick Stahle, CEO Aegis Media Asia Pacific.
He added: “Lee has been a leading digital executive in the region since 1995 and brings unique organisation skills to compliment the product expertise of our Isobar network director Barney Loehnis.”
Stephens was appointed CEO of Aegis Media Pacific in August 2007 , and oversees Carat Australia and New Zealand, Apollo Marketing Australia and New Zealand, Isobar, Safecom, iProspect and Synergy New Zealand.
Prior to Aegis, Lee was CEO of Australia’s largest digital media agency, Emitch.
Last week, Aegis Media named president of The Media Edge, Anupriya Acharya , as CEO of its operations in Singapore, as incumbent chief Arun Kumar moved to take on a regional role as director of digital operations.