Anita Davis
Oct 30, 2009

Isobar head Barney Loehnis to depart

ASIA-PACIFIC - Network director of Isobar Asia-Pacific Barney Loehnis (pictured) will depart his role next month after nearly four years with the agency.

Isobar head Barney Loehnis to depart
Isobar, the digital arm of Carat, has not selected his replacement, Loehnis said.

He adds that he has not decided on his next move but he is exploring his options and will look to remain in Hong Kong.

Loehnis joined the agency in 2006 from Warner Bros' online division, where he was European director.

At Isobar, Loehnis drives business development and client management, working with other network directors in London, Stockholm and San Francisco.

At the time of his hire, Isobar said Loehnis' appointment was part of a strategy to develop a dedicated resource that can reflect its philosophy and effectively service global clients.

“I decided that, after four years, I wanted to find a new challenge,” Loehnis said of his departure, noting that, during his time at Isobar, the agency has doubled in size and had won key client accounts, including Procter & Gamble. “The next phase of Isobar looks like it will last another four years, and I think I want to find a new perspective and this is a job for the next director.”

Loehnis oversees the digital services of clients across Asia-Pacific, covering 14 countries and 500 people.

Isobar’s recent developments under Loehnis include facilitating the launch of CRM platform Astro for wwwins Consulting; establishing a production hub in China; and unveiling its search engine marketing platform iProspect in Singapore, New Zealand and China, the latter through a partnership with Baidu.

Related Articles

Just Published

10 hours ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

10 hours ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

11 hours ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

11 hours ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.