Staff
Sep 30, 2015

Advertising Week Freshman: Mariam defends her career choice

Huge's Mariam Aldhahi discusses the ethics of her career choice and Millennials' demands for personalized experiences.

Advertising Week Freshman: Mariam defends her career choice

NEW YORK — Huge design editor Mariam Aldhahi continues her journey through her Advertising week debut.

One of four first-time showgoers who have agreed to share their experiences with Campaign US, Aldahi talks about how she "fell into" advertising and how it changed her attitude about the industry.

She also discusses the tendency to lump Millennials together into a single archetype — a strategic error with an audience that expects ever-greater degrees of personalization.

 

 

 

 

All Advertising Week XII coverage from CampaignRead all Advertising Week XII coverage from Campaign's team in New York.

 

Source:
Campaign US

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