Adsfactor launches Re-Targeting tool in Hong Kong and Southeast Asia

According to ComScore figures, Adsfactor has a reach of 89 per cent of unique users in Hong Kong and more than 27 per cent of users in Singapore and Malaysia. 

Clients already using the tool include ANZ Bank, American Express, City of Dreams Macau and Net-A-Porter. According to Adsfactor, clients have seen an uplift of up to 30 per cent compared to non-retargeted ads. 

“The promise of better targeted, more relevant and less wastage is coming of age with online advertising," said Christine Lau, country manager at Adsfactor. The network, she continued, is "one of the few in Hong Kong capable of identifying nine out of 10 internet users who have ever visited a brand’s website or digital presence and then reach them again with relevant messages".