The tech giant plans to expand this tool to YouTube, Search and Gmail in the coming months.
Contrary to misconceptions, using multiple retargeting providers on the same inventory can yield performance benefits.
Given the tactics we subject them to with online advertising, should we really be surprised that a growing number of people want to install ad-blocking tools? The question is how the industry chooses to react to this important signal of discontent.
Working with Sociomantic, the travel site delivered customised display ads to selected users in real time based on previously searched flights, leading to a significant increase in bookings.
What does the growing adoption of ad-blocking say about today's digital advertising?
Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
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