Racheal Lee
Feb 27, 2013

AdPeople Worldwide opens in Tokyo

SINGAPORE - Danish-based AdPeople Worldwide, a member of WPP and part of the Wunderman network, has launched its office in Tokyo.

Emre Gursoy
Emre Gursoy

Led by general manager Kazuhiro Kamigane, its current client engagements include Unilever with digital support for Lux. Operating as a stand-alone network, AdPeople provides digital and social as well as data capabilities, with the tagline “creativity meets efficiency”.

The new office joins an existing office in Shanghai, which opened last year and supports Unilever China with brands such as Pond’s, Clear and Cadillac. The first office in the region was set up in 2008 in Singapore, which is the network’s fourth regional hub after Austin, Copenhagen and Miami that also serve the neighbouring countries. Besides those in China and Japan, its Asian offices also include Bangalore and 24/7 off-shoring solutions for global production services in Dhaka.

The Shanghai office is led by group account director Henry Wong*, who joined the agency in November with more than 15 years of experience in marketing communications in various industries across the region, including digital, finance, technology, travel and luxury.

With knowledge in brand marketing, digital strategy and social media, he had previously worked at Digitas, McCann and Dentsu.

Emre Gursoy, president and COO at AdPeople Worldwide, noted that Asia is a key region for the agency's expansion. 

“Singapore and China have been our key focus, and Japan and Indonesia are our next developments,” he added.

Gursoy said there is no immediate plan to expand into Indonesia as the agency is looking at solid growth in existing offices in the region with more consumer engagements.

Led by general manager Ian Chau, the Singapore team works with Unilever on brands such as Pond’s and DiG (Dirt is Good). Its global client portfolio, meanwhile, includes Dell, Jabra, Unilever and Saxo Bank.

Correction: Due to an editing error, this article originally stated that Wong was in the Tokyo office. 

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