Admax bolsters Facebook partnership with SEA appointment

In his new role, Reyes will lead the Indonesia, Philippines and Thailand teams, each looking to grow the Facebook accounts in the respective markets through educating brands on how to engage with their customers via the social networking site.

In April, Admax was selected as Facebook's official advertising sales partner in Indonesia, the Philippines and Thailand. The company was tasked to provide sales and campaign support for Facebook's premium ad solutions, as well as its marketplace offerings.

Reyes brings 15 years of extensive digital sales and marketing experience in Asia and the US. His previous stints have included roles as country manager for social networking site Friendster in the Philippines, senior account director for Google/ DoubleClick in the US, and regional sales manager for digital marketing at Lycos in Singapore.

“Reyes’ extensive knowledge in digital and social media marketing is a critical part of our plans for the Facebook account. His contributions to the team, backed by years of experience in top-notch companies around the globe, will help secure stronger relationships with agencies and advertisers,” commented Mathew Ward, CEO of Admax.