The different elements of the campaign are being launched in phases. The posters repeat the line'I'm a rubber duck', which cannot be hurt in the same way that ordinary flesh and bones can.
A five-metre inflatable rubber duck will make random appearances in the city alongside other multi-channel advertising.
A five-metre inflatable rubber duck will make random appearances in the city alongside other multi-channel advertising.
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Credits:
Project Adiduck
Client adidas New Zealand
Creative agency TBWAWhybin, New Zealand
Executive creative director Andy Blood
Creative directors Guy Roberts, Jess Neale, Amy Thexton
Exposure Print, outdoor, merchandise, point-of-sale, online
