Digitas won Absolut’s Chinese business from Agency.com in January last year. At the time, a Digitas source said Absolut was “beginning to take digital seriously in China” and that the company would bolster its marketing efforts on the platform.
Absolut China appoints Nurun as digital AOR
SHANGHAI - Pernod Ricard has appointed Nurun China as Absolut Vodka's digital agency in the mainland, shifting its account from Digitas.
Digitas won Absolut’s Chinese business from Agency.com in January last year. At the time, a Digitas source said Absolut was “beginning to take digital seriously in China” and that the company would bolster its marketing efforts on the platform.
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