Jesper Åström
Nov 10, 2014

A major misconception about Facebook visibility

We've all decided Facebook has tweaked organic reach to drive brands to its advertising options. But does this conventional wisdom make sense?

Jesper Åström

We have all heard the talk. Facebook has decided to show less content organically to your page followers. Decided. Those greedy bastards. Now all they want is to take our money. We were having such a great time, together with the consumers of our products. “Bah” as Homer would have put it.

However, is the truth really what we are trying to make it out to be Has Facebook really pivoted and made a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Have luxury brands learned their lessons about CNY campaigns?
Premium
26 minutes ago

Have luxury brands learned their lessons about CNY ...

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.

Premium
The International Red Cross brings peace to Fortnite
Premium
36 minutes ago

The International Red Cross brings peace to Fortnite

In Fortnite's new liferun mode your mission is to... save people?

Premium
Facebook rethinks plan to insert ads into WhatsApp
Premium
41 minutes ago

Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

Premium
ICO eyes formal real-time bidding regulation after being 'ignored'
Premium
45 minutes ago

ICO eyes formal real-time bidding regulation after ...

Data watchdog threatens 'wider powers' as it continues to investigate RTB process.